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We’ll be engaging with the metaverse and Web 3 as frequently as we do with the current version of the internet in no time. Unlike Web 2, though, this next-generation web will feel a little more alive.
Web 3 has the potential to feature a “self-sovereign identity layer” that will serve as our primary metaverse passport. Many of the internet’s current problems will be solved by self-sovereign identification, and it may even allow us to reconsider how we represent – and prove – who we are.
Civil’s chief product officer is JP Bedoya. “Metaverse Week” is the theme of this essay.
You own the data you create or bring online if you have a self-sovereign identity. It’s “sovereign” because you can choose to disclose specific components of that data only to the extent necessary to achieve a desired outcome.
With Web 3 connecting so many diverse aspects of our digital and physical lives, exact control over how we are portrayed across these spheres is essential.
The terminus is where you go to get goods, services, or join online communities. From a fundamental standpoint, self-sovereign identity is made up of several components.
It’s private, but it’s also accessible and expandable.
Companies are first and foremost concerned with their customers. Everything they do, from the initial design to marketing, is based on one main question: Can this help attract more users? Can this assist us in bringing them on in a frictionless manner? Is there a more straightforward approach to “acquire” them? As a result, corporations must consider customers in the metaverse as they develop their “Web 3 strategy.”
The way a company handles identity will have a big impact on how they interact with customers. Many potential clients will be turned off if the procedure is lengthy, intrusive, and repetitive. The onboarding process must be simple to use and, above all, as quick as feasible.
It becomes too much when users are forced to enter information numerous times or upload multiple pieces of identification, then wait 48 hours or more for these documents to be accepted, then have further processes to complete.
It’s a business risk to persuade customers to abandon their acquisition funnel. Crypto companies are acutely aware of the importance of know-your-customer regulations, if only to keep bad actors out. Of course, some will slip through the cracks; it’s part of the job.
When it comes to identity solutions, a Web 3 developer’s goal is to provide the highest level of trust without getting in the way of user acquisition. In this case, composable, reusable, and cross-chain identification solutions are essential.
Web 3 will benefit from a one-click ID verification process.
Identities at many levels
But, in the metaverse, who are we?
So, who do we aspire to be? Identity doesn’t have to be a life-or-death situation. For example, you might present yourself as a professional on LinkedIn, less formal on Twitter, and an anonymous degen on Discord.
We can customize our public-facing identities in the metaverse using self-sovereign identification systems. We have a say in how we are portrayed.
Companies typically know who the person behind the avatar is on social media platforms today. When we create an account, we submit verified information, but we have no say over how that information is used. The data is stored, controlled, and repurposed on these Web 2 platforms.
Our identities will be reducible to verifiable information on a blockchain if Web 3 identification standards are applied to the metaverse – potentially utilizing non-fungible tokens (NFTs), which may be anonymous. We’ll figure out which data points a counterparty needs to review and which we wish to disclose.
Tokenized identification is also always authenticated, eliminating the need to create logins, passwords, and backup solutions for websites with firewalls on a regular basis.
At any time, these layers of identification can be applied dynamically across all platforms. This is how a linked metaverse should be constructed.
NFTs as social identity building elements
On Web 3, our crypto wallets are increasingly representing us, and the NFTs in those wallets constitute a true, albeit illegal, digital identity. On the blockchain, we are what we do. Without using words, NFTs can show what communities we care about, our ambitions, and our beliefs – and they can do so in a dynamic, ever-changing way. (A picture is worth a thousand words.)
NFTs are a visual language that is ideal for today’s internet users who are obsessed with high-resolution photos and video. Are NFTs the final step towards web-based representational identification, or just a pit stop on the way? Beyond JPEGs, what’s next?
Humans are tribal creatures that seek to belong and integrate into communities of like-minded people who share our interests. We yield to our innate inclinations to join tribes, develop communication norms, and protect one another, just as we have since the birth of civilization.
The fundamental (or, if you’re a member of the Bored Ape Yacht Club, primitive or simian) yearning to join is expressed in NFT groups. Things get bizarre when groups emerge without the limits of physical space. Our identities are becoming more ambiguous.
The metaverse’s horizon appears boundless from a bird’s eye view of this rudimentary yet technological enterprise, as does our ability to remake ourselves. As a result, we must endeavor to maintain people’s right to self-identify by including those technical capabilities into Web 3.0’s DNA.