Pizza Hut is facing a boycott after publishing a kindergartners' book called "Drag Kids."
Conservatives and other social media critics have slammed Pizza Hut for marketing a book on "drag kids" as part of its "Book It!" reading incentive programme.
Conservative author Brigitte Gabriel tweeted, "Pizza Hut has gone full awake, now we must make them full broke."
"Big Wig," a "great read-aloud" book that "celebrates the universal childhood experience of dressing up and the confidence that comes with putting on a costume," is featured on the "Book It!
The book is aimed towards kids in pre-kindergarten through third grade.
The "Big Wig" picture book "celebrates drag youngsters," according to the Simon & Schuster website.
Pizza Hut was chastised by critics of the children's book, with some advocating a boycott in response to the company's embrace of "wokeness."